Upper Deck Announces New MVP Line of NFL Team Mascot Figures
Platform Toys Feature Vinyl Designers' Renditions of Team Logos
Upper Deck Posted 3/9/2008
Upper Deck has provided initial details about a new product line of NFL collectibles called MVPs.
MVPs are called sports themed platform toys. The concept is that the product starts with a single platform, or generic 8" football figure. Designers create original artwork to go on the platform, to represent the 32 different NFL team mascots. The artwork is not player-specific.
Upper Deck chose eight well-known vinyl designers to craft the artwork for the series, including Jesse Hernandez, MAD, Niark1, Rebel Wookiee, Sket One, Spanky, TWEEQiM and UNKLBrand. The MVPs will be released in groups starting in the Fall of 2008. As is typical for these types of collectibles, edition sizes will be limited. Ultimately, Upper Deck plans to expand this product line into other sports and other artists as well.
More information, including sample photos of MVPs, is expected in the coming weeks.